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FAQs
SEO or Search Engine Optimization is the practice of making changes to your online presence and your website, making it attractive to search engines like Google and Bing. Search engines crawl (or scan) your website to understand what service or product you offer. In other terms, it is a way to improve your website’s ranking on Google and other search engines. It helps more people find your business online, leading to more customers and sales.
SEO helps your business rank higher on Google, bringing free organic traffic instead of relying on paid ads. It increases your business's visibility, credibility, and customer reach, helping you stay ahead of competitors. With SEO, you get long-term sustainable growth, more leads, and higher sales without constantly spending money on ads. Without seo, your customer's cannot find you on Google; instead, they find your competitor and you lose customers.
SEO is a long-term strategy. It usually takes 3 to 6 months to see measurable improvements, but results are dependent upon your industry, competition, and the quality and effort of SEO work.
Keywords are the words people type into Google to find businesses like yours. If your website has the appropriate keywords, it’s more likely to show up in your search results.
Basic SEO can be done by business owners (like updating content and Google Business Profile). But for best results, hiring an SEO expert ensures technical issues, keyword research, and optimization are done correctly. Moreover, SEO experts focus on targeted keywords that are relevant for your business. Example : car repair services is the target keyword for a car service/maintenance business.
Start with Google My Business (GMB) – it’s free! Make sure:
- Your business name, address, and phone number are correct.
- You add photos, descriptions, and customer reviews.
- Your website is optimized for the right keywords.
Below are the main reasons:
- Your website is new and hasn’t been indexed yet.
- It’s missing important SEO elements (keywords, backlinks, etc.).
- Technical issues (slow speed, broken links, etc.).